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Office of Program Policy Analysis and Government Accountability

Review of the Division of Marketing and Development Within the Department of Agriculture and Consumer Services, Report No. 95-29,
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The state could save approximately $1.7 million in general revenue by modifying or discontinuing certain Division functions, and by increasing industry contributions and fees to cover more of the Division's program costs. Savings options and their fiscal impact are as follows:
  • Eliminate the Market News Service or making this program self-supporting ($581,000);
  • Eliminate the Florida Market Bulletin or making this publication self-supporting ($280,000);
  • Privatize the Agriculture Museum ($105,000);
  • Reduce management and privatizing security services at the state farmers' markets ($286,000);
  • Phase out the Sanford and Starke farmers' markets, which are declining and unprofitable to administer ($29,000);
  • Transfer the Arabian horse registration and breeders' award functions to industry associations ($75,000);
  • Eliminate the Miami marketing assistance office or making it self-supporting through brokers' fees ($68,000);
  • Increase industry participation in trade shows sponsored by the Department and raising fees to cover 60% of costs ($37,000);
  • Increase industry participation and fees for the Florida Agricultural Promotional Campaign ($103,000);
  • Increase agricultural dealer license fees to enable this program to be self-supporting, as required by statute ($149,000); and
  • Establish subscription fees to fund the Division's trade lead publication ($11,000).
The Division's efforts to help Florida producers market agricultural and seafood products are hindered by the lack of a formal marketing plan and limited data on the outcomes of its activities.

Which Government Program Summaries contain related information?

Marketing and Development

What other OPPAGA-related materials are available?

  • Report No. 01-60 Justification Review: Agricultural Development Program Met Standards, But Activities Should Become Financially Self-Supporting, published in November 2001.
  • Report No. 97-30 Follow-up Report on the Division of Marketing and Development Within the Department of Agriculture and Consumer Services, published in January 1998.
  • Report No. 94-35 Review of the Division of Plant Industry, published in February 1995.

Copies of this report in print or alternate accessible format may be obtained by telephone (850/488-0021), by FAX (850/487-9213), in person, or by mail (OPPAGA Report Production, Claude Pepper Building, Room 312, 111 W. Madison St., Tallahassee, FL 32399-1475).
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