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Office of Program Policy Analysis and Government Accountability

Progress Report: VISIT FLORIDA Improving Performance Measures and Expanded Rural Partnership Activities, Report No. 04-82, December 2004
Full report in PDF format

As we recommended in our 2003 report, VISIT FLORIDA has taken steps to refine the methodologies used for its return-on-investment performance measures.  As recommended, it has also worked to strengthen partnerships with rural counties.  VISIT FLORIDA has now entered into partnership agreements with 31 of 33 rural county tourism promotion organizations and has implemented a pilot program to provide technical and financial assistance to rural areas’ tourism marketing efforts.  To help Florida tourism recover from the effects of the four hurricanes that struck the state this fall, VISIT FLORIDA has launched a national post-hurricane marketing campaign. It is too early to determine the effectiveness of these actions and those of local tourism offices.

What were our earlier findings?

Report No. 03-07 Program Review: VISIT FLORIDA Performs Well and Its Funding Should Be Continued; Outcome Measures Should Be Improved, published in January 2003.

Which Government Program Summaries contain related information?


What other OPPAGA-related materials are available?

  • Report No. 15-01 Florida Economic Development Program Evaluations – Year 2,published in January 2015.
  • Report No. 99-16 Review of the Commission on Tourism and Visit Florida, published in December 1999.

Copies of this report in print or alternate accessible format may be obtained by telephone (850/488-0021), by FAX (850/487-9213), in person, or by mail (OPPAGA Report Production, Claude Pepper Building, Room 312, 111 W. Madison St., Tallahassee, FL 32399-1475).
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