The Florida Legislature
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Office of Program Policy Analysis and Government Accountability

VISIT FLORIDA Performs Well and Its Funding Should Be Continued; Outcome Measures Should Be Improved, Report No. 03-07, January 2003
Full report in PDF format

The Florida Commission on Tourism contracts with VISIT FLORIDA to carry out state-level tourism activities, including administering domestic and international advertising campaigns and marketing activities, managing the state's welcome centers, and conducting research on tourism and travel trends. OPPAGA's statutorily mandated review of VISIT FLORIDA found that it
  • performed well despite economic decline and events of September 11, 2001;
  • provides a valuable service and should continue to receive funding;
  • should continue its efforts to market rural counties and attractions and increase the number of rural county organizations that participate in partner development programs and initiatives; and
  • should improve its performance measures.

Which Government Program Summaries contain related information?


What other OPPAGA-related materials are available?

  • Report No. 15-01 Florida Economic Development Program Evaluations – Year 2,published in January 2015.
  • Report No. 04-82 Progress Report: VISIT FLORIDA Improving Performance Measures and Expanded Rural Partnership Activities, published in December 2004.
  • Report No. 99-16 Review of the Commission on Tourism and Visit Florida, published in December 1999.

Copies of this report in print or alternate accessible format may be obtained by telephone (850/488-0021), by FAX (850/487-9213), in person, or by mail (OPPAGA Report Production, Claude Pepper Building, Room 312, 111 W. Madison St., Tallahassee, FL 32399-1475).
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