Office of Program Policy Analysis and Government Accountability
Office of Program Policy Analysis and Government Accountability

VISIT FLORIDA Performs Well and Its Funding Should Be Continued; Outcome Measures Should Be Improved

Report 03-07, January 2003

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Report Summary

The Florida Commission on Tourism contracts with VISIT FLORIDA to carry out state-level tourism activities, including administering domestic and international advertising campaigns and marketing activities, managing the state's welcome centers, and conducting research on tourism and travel trends. OPPAGA's statutorily mandated review of VISIT FLORIDA found that it

  • performed well despite economic decline and events of September 11, 2001;
  • provides a valuable service and should continue to receive funding;
  • should continue its efforts to market rural counties and attractions and increase the number of rural county organizations that participate in partner development programs and initiatives; and
  • should improve its performance measures.

Related Reports
  1. Florida Economic Development Program Evaluations - Year 2
    Report 15-01 January 2015
  2. Progress Report: VISIT FLORIDA Improving Performance Measures and Expanded Rural Partnership Activities
    Report 04-82 December 2004
  3. Continue Funding, But Substantiate That Program Activities Increase Florida Tourism
    Report 99-16 December 1999
Copies of this report in print or alternate accessible format may be obtained by email OPPAGA@oppaga.fl.gov, telephone (850) 488-0021, or mail 111 W. Madison St., Room 312 Tallahassee, FL 32399-1475.
Copies of this report in print or alternate accessible format may be obtained by email OPPAGA@oppaga.fl.gov, telephone (850) 488-0021, or mail 111 W. Madison St., Room 312 Tallahassee, FL 32399-1475.
economic development, labor, economic development, travel, Florida, tourism, rural development, return-on-investment, promotion, advertising, marketing, OTTED